Marketing - Aligning Marketing and Sales for Business Growth

This course is designed for micros and SMEs who want to grow their business but need advice and tools for working on the marketing elements of their business. The course will suit marketing managers or business owners.

Course will be delivered by ROCAS training and business development.

Outline Syllabus

The course will cover:

• Introduction to Marketing 
• Market Research
• Market Segmentation , Customer Profiling & Segmentation 
• Marketing Strategy & Planning
• Sales Process
• Selling Skills
• Managing the Sales Pipeline
• Sales Development Planning

Anticipated Practical Outcomes As a participant on this workshop you will learn to manage and deal with areas of sales marketing which will expand your businesses knowledge and provide the participant with tools and knowledge to easily transfer training content into work practices.

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Participants will be given a hand-out of the slides and encouraged to take notes during the programme. 
• Facilitated group discussion and specific questions from participants

Assessment Method

Each participant will complete a post-course evaluation form.

Duration: 12 hour training (delivered over 4 evening workshops)

Time: 6.30 – 9.30pm

Dates: Wednesday 5th, 12th, 19th and 26th October

Venue: MTEK building, Armagh Road, Monaghan

Cost: €50

Book and pay online at: www.localenterprise.ie/monaghan or contact Monaghan LEO at info@leo.monaghancoco.ie or 047-71818